Balenciaga Apologizes, Pulls Inappropriate Ads With Children

Balenciaga Apologizes, Pulls Inappropriate Ads With Children

Balenciaga Apologizes, Pulls Inappropriate Ads With Children

Balenciaga is issuing an apology after their ads stirred up controversy. 

The luxury brand’s latest advertising campaign–originally shared earlier this week–featured children cuddling teddy bears dressed in bondage gear. Some photos even featured children posing next to empty wine glasses, according to CNN.

The images were linked to the brand’s “Gift Shop” campaign with children dressed in the Balenciaga Kids Line. According to a press release shared with CNN, the campaign “iterates on the artist’s series Toy Stories, an exploration of what people collect and receive as gifts.”

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,” the company wrote in a statement posted to its Instagram story on Tuesday regarding the images.

The photos that featured toddlers with plush teddy bear bags wearing what appeared to be BDSM–a term used to describe a type of sexual roleplay that involve dominance, submission, and controlgear caused an uproar amongst social media users. 

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